Using Claude to Research Competitors & Summarize Industry Trends
Friday
April
17
2026
Time: 12:00 PM PDT | 03:00 PM EDT
Duration: 60 Minutes
Webinar Id: 802581
Overview:
Stay ahead of the competition without spending hours buried in research.
In this hands-on 60-minute webinar, you'll learn how to use Claude as your personal research analyst - building competitor profiles, spotting market shifts, and distilling complex industry data into clear, actionable insights. Whether you're in marketing, strategy, product, or business development, you'll walk away with ready-to-use prompts and workflows you can put to work the same day.
Areas Covered in the Session:
- Why Claude beats a basic Google search for research - how AI-assisted research differs from traditional methods and where it genuinely saves time
- Building a competitor profile from scratch - prompting Claude to synthesize messaging, positioning, pricing signals, and product features into a clean one-pager
- Prompt engineering for research tasks - the difference between vague and precise prompts, with live before/after examples
- Analyzing competitor websites & content strategy - pasting in content and asking Claude to identify themes, tone, target audience, and gaps
- Summarizing long industry reports in minutes - uploading PDFs or pasting text and extracting the key takeaways, stats, and implications
- Identifying trends from multiple sources - how to feed Claude several articles or data points and ask it to synthesize a coherent narrative
- SWOT analysis on demand - using Claude to generate and pressure-test competitor SWOTs based on available information
- Tracking narrative shifts over time - structuring prompts to compare older vs. newer content and surface how a competitor's messaging has evolved
- Turning research into deliverables - converting raw Claude output into executive summaries, slide bullets, or newsletter blurbs
Who Will Benefit:
- Business Owners
- CEO's / CFO's / CTO's
- Managers of All Levels
- Anybody who uses Excel, PowerPoint, Word, or Outlook on a regular basis, and wants to be more efficient and productive
- Administrators
- Salespeople
- Trainers
- Bankers
- Self Employed
- HR
- Project Managers
- Office Workers
Speaker Profile
Tom Fragale is a computer professional with over 40 years of professional experience. He is a Microsoft Certified Trainer, and a Microsoft Certified Expert in Excel. He has trained over 45,000 businesspeople in on-line webinars, public seminars, and on-site training sessions. His clients include many Fortune 500 companies, government agencies, military bases, and companies large and small across many industries, including manufacturing, banking, pharmaceutical, education, retail, etc. He started his career as a database application programmer and has served as a consultant and a trainer on many successful projects. His topics of expertise include: Access, Excel, Word, PowerPoint, Outlook, Crystal Reports, SQL Server, Visio, ChatGPT, PowerBi, and CoPilot, among others. His passion is training people and helping people get the most out of their computers, and he is a published author having written a book on Microsoft Access and another book on Excel Pivot Tables. He graduated in 1988 from LaSalle University in Philadelphia, PA with a BA in Computer Science.